Privacy Policy.
Last updated: [insert date]
Second Era respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and disclose your personal information when you visit our website, join our waitlist, contact us, purchase from us, or otherwise interact with Second Era.
For the purposes of this policy, “Second Era”, “we”, “us” and “our” refers to [insert legal entity name], trading as Second Era.
Personal information we collect
We may collect personal information including:
- your name
- email address
- phone number, if provided
- billing and shipping address
- payment-related information, processed securely through our payment provider
- order history
- product preferences
- waitlist, newsletter and marketing preferences
- any information you provide when contacting us
- website usage information, including cookies, analytics data and device information
We only collect personal information where it is reasonably necessary for our business activities.
How we collect personal information
We may collect your personal information when you:
- join the Second Era waitlist
- subscribe to our email list
- place an order or pre-order
- create an account
- contact us through the website, email or social media
- interact with our website or marketing
- participate in surveys, campaigns, events or promotions
Why we collect and use your information
We may use your personal information to:
- provide our products and services
- manage waitlists, pre-orders and purchases
- communicate with you about your order
- send you product updates, launch news, offers and marketing communications, where you have consented
- respond to enquiries and customer service requests
- improve our website, products and customer experience
- prevent fraud and protect our business
- comply with legal obligations
You can unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or by contacting us.
Marketing communications
If you join our waitlist or subscribe to our emails, you consent to receiving marketing communications from Second Era, including product updates, launch news, offers and brand content.
We will always include a clear unsubscribe option in our marketing emails.
Disclosure of personal information
We may share your personal information with trusted third parties who help us operate our business, including:
- website hosting providers
- email marketing platforms
- payment processors
- fulfilment and delivery partners
- analytics providers
- professional advisers
- technology and customer support providers
We only share personal information where necessary for our business operations, legal obligations, or where you have consented.
Some service providers may store or process information outside Australia. Where this occurs, we take reasonable steps to ensure your information is handled securely.
Cookies and analytics
Our website may use cookies and similar technologies to improve site performance, understand user behaviour, personalise content and support marketing activity.
You can adjust your browser settings to refuse cookies, although some parts of the website may not work properly.
Storage and security
We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification or disclosure.
However, no method of online transmission or storage is completely secure. You provide information to us at your own risk.
Accessing or correcting your information
You may request access to the personal information we hold about you, or ask us to correct inaccurate information, by contacting us at:
[insert contact email]
We may need to verify your identity before responding to your request.
Complaints
If you have a privacy complaint, please contact us first at:
[insert contact email]
We will respond within a reasonable time.
If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner.
Changes to this policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website.